This company were sponsoring a conference and wanted help in creating an impression at the event. The staff who would man the exhibit were engineers, so not particularly comfortable in engaging visitors in conversation.
The company were releasing a sought after white paper in conjunction with the so we developed a touch presentation that allowed staff to talk through the key points about the company and distribute the white paper electronically to visitors at the show.
This strategy worked two well because it gave staff on the stand a job to do and also presented an opportunity for lead capture.
