There’s no denying that touch screen technology is here to stay. They are front and center to our lives and we have well and truly accepted them… From our mobile phones and tablets to our cars, we even use them to order our McDonald’s now.
You might be at the point where you are considering getting a custom touch screen program created for your business. It can be daunting, but also a risky investment if you don’t adhere to some basic principles. No-one wants to whittle away their hard-earned cash so in this post we are sharing some of the ways you can make sure you don’t waste your money on a custom touch screen program.
Mistake #1 – They don’t start at the beginning
It might sound like a boring place to start, but you need a decent brief. This boils down to your business objectives and what you hope this neat bit of tech can help you achieve. The first mistake most people make is that they dive right into how their content will look and what features will stand out. Step away from the nuts and bolts immediately. If you want to end up with a truly exciting solution you need to take a giant step back from the practicality side.
Here are two things you want to think long and hard about.
1/ Finish this sentence: “Wouldn’t it be cool if we could…”
Brainstorm like a kid. Write everything down and don’t scoff at any of it. Some of it will be useful, a heap of it will be possible. You can decide what will add value later.
2/ What does the end user want to see?
When you boil it down, you need to decide who you are creating the custom touch screen presentation for? Is it your staff who will be using it or customers who are total newbies to your offering. This is super important to know as it will determine the complexity of your presentation. What does that end user need to know about your product or service? At what point of the sales cycle are they coming in contact with your touch screen? This is largely going to dictate what you display too.
Mistake #2 – Want a one-size-fits-all solution
If the key objective is for the touch screen program to share information quickly or for a customer to interact with the touch screen themselves, you will 100% have to make sure the user experience is intuitive. They need to feel comfortable with no barriers to getting the information so the display needs to be simple.
The biggest mistake people make is they over-clutter their custom touch screen presentations. Once they commit to building it, they are overwhelmed by the urge to make sure it can do everything. Be careful if you find yourself falling into this trap. If someone hasn’t seen your display before, it will overwhelm a customer and mean you lose the interaction. Simplicity is key!
Mistake #3 – Artwork that sucks
Sorry to put it so plainly, but it needs to be pretty (if an end user is going to find it more than mildly appealing). We use a lot of existing client content to create our solutions and it’s crazy hard to make a brochure (designed to be a PDF or handout) to be a touch screen. You have to remember it’s a little like a website but without being so immersive. They likely already know who you are, they don’t need to see your phone number etc, they need the meat and potatoes. Your artwork has to support this. Of course, stick within your brand guidelines but strip it right back to what is essential. That way you know the juicy stuff will stand out.
The best way to avoid wasting your money on a custom touch screen presentation is to get experts in your corner. Speak to them at the very beginning so they can help you build an amazing touch screen brief that is slam dunk from the start. If you would like to learn more about how we could help with that, call us today for an obligation-free chat.
